Ecommerce Sales Leader

Functieomschrijving

Overview

The job holder is part of the eCommerce eGrocery team, the role is responsible for the online Commercial Plans and Growth Acceleration of our online business at the Organised Trade Retail Accounts (e.g. Jumbo and PicNic).

The job holder is responsible for the development and execution of the Customer eCommerce strategy; delivering the AOP plan and setting up short and long term customer & partner growth initiatives. The eCommerce Account Manager is the point of contact both internally and externally towards customers/partners, working tightly together with the Benelux Sales teams.

The job holder is responsible for end to end Performance Marketing Strategy of Demand Generation “Always On”; planning, execution, evaluation. Building strong relationships with Retail Media Networks and secure an Omnichannel Integration in the Activation Calender. Driver of permance marketing capabilities in the MU and leverage learnings within the eCommerce Team.

The job holder is responsible for translating data & insights obtained from their customers and our partners (e.g. Nielsen). Leveraging these into actionable recommendations towards our category teams, (shopper) marketing, sales, and all other relevant stakeholders.

The job holder is responsible for co-driving eCommerce capability in the BU, ensuring skills transfer from eCommerce to sales, marketing and category management.

As the key point of contact for HBS, this role involves managing and overseeing the eCommerce performance marketing practice at HBS. Implementation of self-service banner advertising, sponsored products tooling and thought leadership on reporting. This responsibility requires a thorough understanding of both the technical and creative aspects of digital advertising, ensuring that sponsored content is effectively delivered, optimized, and aligned with brand and sales goals in mind.

Within the eCom team this role is the linking pin to the RMN specialist regarding the eCom performance marketing to drive higher ROI on all available tools.

This role has also the overarching responsibility of the digital shelf, and implementation of SKAI and DATA impact.

Responsibilities

• Develop & Manage Strategic eCommerce partnerships with Organised Trade Retailers (e.g. Jumbo and PicNic).
• Build & Execute solid Omnichannel Joint Business Plans that drive online sales
• Own the commercial relationships with key customers/partners, and guarantee perfect execution of the commercial plans
• Define customer specific strategies (f.e. assortment, promotions, activations)
• Review and continuously optimize business performance on key KPI’s (Net Revenues, Market Share, Growth)
• Deliver and Own the E2E execution of the Always On Demand Generation Activities in collab with the Retail Media Networks; Planning, Execution, Evaluation
• Optimise the Digital Shelf/Customer Journey and secure optimal product visibility online
• Support the wider sales teams, act as digital champion & ensure best in class omnichannel thinking
• Maintain scorecards & evaluate ROIs – translate data into actionale insights and plans
• Identify and execute eCommerce Test & Learn initiatives in the Joint Business Plans
• Manage cross-functional relationships both internally and externally: Finance, Shopper Marketing, Customer Insights, Perfect Store, Supply Chain, Brand Marketing, Digital Marketing, Sector, Category Management
• Support ecommerce capability building of the Benelux Commercial teams
• Being an active member of a wider Europe Digital & eCommerce community
• SPOC GCC
• Being an active member of a wider Europe Digital & eCommerce community

Qualifications

• Masters Degree
• Excellent communication and presentation skills (English and Dutch)
• >5 years of commercial experience of which >2 in the field of eCommerce.
• Solid digital trading experience, understanding the commercial levers that drive performance
• Being able to partner internally and externally. Experience in managing customer relationships
• Entrepreneurial: sees trends and opportunities. Thinks outside of existing routes and limitations
• Strong analytical and influencing skills
• Experience with platforms and systems (e.g. digital shelf monitoring, power BI)
• Knowledge of the Food eCommerce Market is a pre
• Performance marketing experience is a preference