Area
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Preferred qualifications
- Interest in analysing small and medium business products, customers and market dynamics and strong aptitude for determining the optimal way to position products in the market.
- Experience in managing direct sales (online and offline) and 3rd party channels.
- Demonstrated analytical and organisational skills; ability to develop product strategy/positioning, business plans, customer and market insights, analyse campaign effectiveness and ROI.
- Ability to influence at all levels and work effectively across functions and geographies.
- Demonstrated ability to think strategically about complex issues, leading to thoughtful recommendations, action plans and campaigns that drive high ROI.
- Fluent in Dutch and English (fluency in French is a bonus). Excellent written and oral communication skills.
- BA/BS degree or equivalent practical experience.
- Develop a strong understanding of customer needs and how to best position our products in the local market, defining and implementing our marketing and communications strategy.
- Be the steward of the Google brands, educating and guiding our partners and team.
- Develop and execute innovative marketing campaigns, working closely with creative agencies on brand and digital marketing efforts.
- Track and analyze marketing programs to optimize overall results and plan campaign and channel mix.
- Communicate marketing strategy to stakeholders/senior management across Google; act as a valuable marketing partner and advocate.
As a Marketing manager, you are a dedicated business leader, shaping the future of one of our many Google products. Whether you're working on a consumer product (like Gmail, Search, Maps, Chrome or Android) or a business product (AdWords, AdSense, DoubleClick or Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a loyal consumer base. This means you work with a cross-functional team across sales, corporate communications, legal, webmasters, product development, engineering and more. The role enables you to shape the product development process, organize product launches from beginning to end and form future marketing strategy.