PepsiCo
Vacatureomschrijving
PepsiCo is looking for a new Digital Marketing Data Analyst. This role can be located either in Utrecht (Netherlands) or Zaventem (Belgium). Within this role you'll lead and execute the digital data & analytics strategy for the Digital Marketing Team of PepsiCo Benelux, with the aim to increase the efficiency of the digital activation and digital touchpoints of our brands along the consumer journey.
Within this role you will:
- Define the digital data & analytics strategy of the Benelux business unit;
- Connect closely with the ESSA Tech & Data team to fully leverage their tools & expertise, and make sure local strategy is aligned with the European strategy;
- Structure the Benelux data sources & take care of set-ups, tagging requirements as well as data quality & compliance;
- Deep-dive, analyze and monitor our digital ecosystem, brand activations & touchpoints (user behaviors/flows/performance analysis et cetera) in the best visual form;
- Support the test & learn agenda with specific optimization recommendations;
- Recommend best analytics & visualization tools & partners;
- Support the marketing teams' learning agenda.
- Deep WebTrackingTools knowledge;
- Perfect knowledge of Google 360;
- Knowledge of data integrations, transfers and formatting using a DMP;
- Experience in data visualization and funnel analysis;
- Autonomous , rigorous, result-oriented mindset;
- Strong teaching & education skills: make its expertise accessible to non-specialists;
- Strong capacity to engage and influence multiple stakeholders.
Within PepsiCo we are proud of our nr 1 brands, but also care a lot about your career possibilities and personal development. You'll work together with inspiring and creative colleagues and we offer you many development opportunities in order to make sure our employees will be successful! In yearly cycles your progress will be discussed with you. Based on these outcomes as well as your long-term goals, your personal development plan will be determined.
Next to this challenging role we also offer competitive compensation and a fantastic range of flexible benefits, including an excellent pension scheme, 29 free days, and other benefits like a gym discount. We work with a bonus scheme; your own results have influence on your bonus.
PepsiCo is looking for a new Digital Marketing Data Analyst. This role can be located either in Utrecht (Netherlands) or Zaventem (Belgium). Within this role you'll lead and execute the digital data & analytics strategy for the Digital Marketing Team of PepsiCo Benelux, with the aim to increase the efficiency of the digital activation and digital touchpoints of our brands along the consumer journey.