Description
Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing business grow. Using your influencing and relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.
As the DoubleClick Agency Manager, you will focus on a few large and sophisticated advertisers that use DoubleClick Digital Marketing for their cross-channel online marketing. Your key responsibility is to drive the programmatic technology adoption and media share by acting as a senior consultant to the advertiser and where applicable their agencies and help them achieve cross-media efficiencies, increase media effectiveness and better insights.
Responsibilities
- Develop strong relationships with key clients and their (programmatic) marketing service partners. Analyze data trends and client performance, develop solid strategic sales plans, and prepare and conduct strategic pitches and sales presentations.
- Collaborate and consult with major advertisers with the goal of extending relationships, increasing and optimizing their programmatic advertising spend across media types including involving their agencies and other service partners.
- Create synergies at advertisers by bringing together performance and branding and/or multiple brands/propositions
- Drive the implementation and adoption across a variety of stakeholders including different levels within the organization and related service partners
- Work in tandem with large customer sales (LCS) counterpart and Media Buying Solutions, Google Analytics 360 and Google Technical Services specialists in country and in Dublin to create the best of Google.
Minimum qualifications
- BA/BS degree or equivalent practical experience.
Preferred qualifications
- Strong understanding of (online) marketing processes/strategies and what is on the mind of the marketing director/manager. Can easily relate to all levels of the client organization from operational/tactical to strategic level
- Excellent understanding of the advertisers business and marketing goals, able to interpret cross-media (attribution) data and able to translate this into actionable advice.
Our Large Customer Sales teams partner closely with many of the world’s biggest advertisers and agencies to develop digital solutions that build strong businesses and brands. We enjoy a bird’s eye view on the massive transformation occurring as advertising shifts to mobile and online platforms. We're uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on Google's broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences.