PepsiCo
Benelux E-commerce Lead
The retail landscape is changing at a rapid pace. The boundaries between online and offline have never been more intertwined. The web now influences more than 50% of all retail sales yet just three years ago, this figure stood at just a fraction. The e-commerce Lead will help to deliver profitable growth through building relationships with leading in retailers/online merchants. The ultimate goal would be to become a fundamental part of their Omni-channel offering meaning the end consumers choose PepsiCo products more often. Do you feel challenged to lead and drive the acceleration of the Benelux c-commerce strategy? Then we are looking for you!
Your responsibilities:
- Deliver the customer strategic agenda and deliver growth in e-commerce at a stronger rate than offline sales
- Own the online/digital customer relationships to become a trusted advisor, creating strategic partnerships which have long term aspirations to be strategic alliances with retailers
- Day to day management of a Digital Account Manager through coaching and driving online sales results with a Best in Class approach
- Work closely with commercial teams on strategic/growth levers for the online business and be proactive in identifying online process for offline activity
- Maintain scorecards & consistent KPIs - Provide regular detailed insights of sales and media performance, summarising in scorecards to enable comparisons and insight tangible driven actions.
- Lead and deliver e-commerce Test & Learn initiatives against joint priorities to drive future growth in in the market
- Own internal BENELUX e-commerce relationships, working with the Director of e-commerce for Europe to roll-out global initiatives and sharing local findings
- Perform operational due diligence on the retail partners across the end to end sales flow to identify issues /risks and mitigate accordingly through effective partnering and collaboration with internal /external partners and subject matter experts
- Lead the evaluation of new e-commerce opportunities in country defining key retailers and markets, and building credible specific online Joint Business Plans
- Constantly look for opportunities to drive incremental profitable growth and work closely with aligned internal resources to optimise PepsiCo products on retailer's platforms
- Develop a deep understanding of the merchant portfolio from internal and external data / insights
- A proven experience and a track record of exceptional Sales management and performance within a B2C or B2B environment (preferably retail or ecommerce).
- Excellent communication skills - engage and influence multiple stakeholders to build strong working relationships internally and externally.
- A proactive approach - drive online sales and customer engagement whilst taking others with you.
- Analytical skills - create robust analysis and meaningful insights to drive actions and highlight opportunities.
- A strong track record of over delivery against commercial targets.
- The ability to inspire others - ability to engage broad range of stakeholders both through compilation of compelling and persuasive presentations and ability to deliver.
- An innovative and entrepreneurial focus.
- Given the role is a local execution role it would entail daily interaction with their immediate team and a bi-daily/weekly interaction with broader account teams and monthly interaction with the Director of e-commerce in the Center of Excellence. This requires flexibility in terms of travel.
- Excellent Dutch and English language skills.
At PepsiCo, we provide more than a salary. Total Rewards is everything you receive as an employee: we offer excellent primary salary conditions and benefits, a 13th month, a bonus based on company and personal objectives, health care benefits, wellness programs, retirement plans, training possibilities and work/life benefits. But just as important, we offer a fun, inspiring and informal working culture, with enthusiastic colleagues and great opportunities to grow and develop yourself & your team within out global fast-moving organization.