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Business Talent Network

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Application letter

The cover letter you send should be concise and not longer than four paragraphs. (maximum one page)


When writing a cover letter, it is important that you have answered some questions. The intention is to make clear to the reader of the letter of application:

  • How you have come to the vacancy?
  • What is your motivation for this job?
  • What qualities/talents you have that make you suitable



The cover letter ensures that your resume is read. It is convenient to write the content according to the AIDA structure.

Attention:       The purpose of this is to draw the attention of the public.

Interest:         Capture the interest by telling narrative.

Desire:           Convince the public of the value that you add to the organization.

Action:           Make it clear how the reader of your letter can reach you.